Management B.Com Guess Paper

Are these differentiating characteristics the community, the site and its content?
To speak of community, of animation of a community, it is a strategic point of view. People have become attached to the consumption of content, especially via social networks. It is a form of advertising, which attracts attention, but while choosing the content and its quality. In the end, it’s part of the customer experience, which is enriched.

This customer engagement forces brands to develop a stronger and more resonant personality, to take a stand on social issues, etc. It is a recent phenomenon.

The risk is the overdose of content, too much solicitation. But the positive aspect is that it is possible to develop a more intimate and sincere relationship with a community of people, including clients, who also have real values and interests.