Economics B.Com Part 1 Guess Paper

Important Questions for Economics

What was the process to define this new image?
I conducted in-depth interviews with various key members of the company, including the founders. A questionnaire was distributed to all employees, asking them for their own definition of what idruid is, what values they wish to defend, those they did not want to hear about, etc.

From their answers, I built a creative brief to lay new, healthy and solid foundations. The question of renaming the box came up, but the trade wasn’t keen on the idea, so we stuck with idruide.